➀ Overview
Mitte is commited to make nutritious, enhanced drinking water accessible without harming the planet. Leaving behind plastic bottles and embracing technology, they developed a smart hardware and a digital ecosystem in Berlin - inspired by the natural water cycle. Both the "You Are What You Drink" and the "Make Water Not Waste" campaign is willing to educate and call for awareness of the sustainable and healthy way of hydration.
➁ GOAL
To help the company reach a broader audience by creating helpful infographics, explanatory illustrations, and short videos that generate interest.
➂ APPROACH
I developed a cohesive visual style for each topic while keeping them dynamic and varied to suit the fast-paced nature of social media. Each theme was approached individually, yet designed to function as part of a continuous campaign, building long-term engagement.
