➀ Overview
Dunakavics is a classic Hungarian retro candy sold in simple plastic bags. I redesigned its packaging to not only make it prettier, but also multifunctional. The new design is interactive, offering entertainment for children, and it even features a hidden poem about the Danube River.
➁ GOAL
With adding another function to the packaging, I had two goals. To slow down the consumer with eating the candies and to make them more mindful about it. The design helps children to focus more on what they are actually doing.
➂ APPROACH
Illustration – A graphic style that targets kids as the main audience.
Retro toy design – To make the packaging multifunctional, thus more valuable.
Poem – One verse of the famous Hungarian poem about the Danube to add cultural value.
Paper choice – Netturo Oltremare 280 g colored paper.
Print technique – Printed a white underlayer to make the illustration stand out.
Retro toy design – To make the packaging multifunctional, thus more valuable.
Poem – One verse of the famous Hungarian poem about the Danube to add cultural value.
Paper choice – Netturo Oltremare 280 g colored paper.
Print technique – Printed a white underlayer to make the illustration stand out.
