➀ Overview
Posters for a contemporary art festival and a visual language exploration through the integration of both analog and digital techniques. The focus is not on emphasizing one technique over the other; instead, they coexist in harmony. This approach underscores that neither method is more important or valuable than the other.
➁ GOAL
The goal was to show the diversity of artistic techiques through the use of materials with intriguing textures that could be easily manipulated and shaped. By emphasizing the fluidity and transparency of these materials, I aimed to represent the process of creation, with the visible presence of a human hand or feet symbolizing the artist's role in the project.
➂ APPROACH
I digitally scanned the process of working manually with these materials. capturing the textures and transparency. The next step was to harmonize the typography with the scanned images to create a cohesive visual presentation, ensuring that the relationship between text and visuals reflected the concept.
